The Cats Of Clapham Common

After a successful Kickstarter Campaign, the Citizens Advertising Takeover Service has taken over Clapham Common station with pictures of cats instead of ads.

 

I had to go and see this for myself!

img_20160913_224327

What a great idea to give London commuters a little respite from the constant stream of ads to give a little serenity and happiness by looking at adorable cats instead.

It all starts right at the Oyster gates, which have been turned into cat flaps!

img_20160913_224507

Numerous cats, most available for adoption through Battersea Dogs & Cats Home and Cats Protection UK, greet you on your way down the escalators.

img_20160913_224533

And the tunnels towards the platform are littered with adorable cats looking out at you from white posters.

img_20160913_224345

What a great idea and execution. I love that they opted for white background posters, they’re much more stylish and gorgeous than some of the gaudy, bright examples in the campaign.

img_20160913_224651

Unfortunately the money raised wasn’t enough to also cover the platforms, those still had the regular ads all over them. But all in all a great project and well worth a visit! I hope these kind of campaigns get more popular and pervasive!

I’m rating this project a solid four and a half rainbow sloths!

45

Stay shiny,

Bianca

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.