I had to go and see this for myself!
What a great idea to give London commuters a little respite from the constant stream of ads to give a little serenity and happiness by looking at adorable cats instead.
It all starts right at the Oyster gates, which have been turned into cat flaps!
And the tunnels towards the platform are littered with adorable cats looking out at you from white posters.
What a great idea and execution. I love that they opted for white background posters, they’re much more stylish and gorgeous than some of the gaudy, bright examples in the campaign.
Unfortunately the money raised wasn’t enough to also cover the platforms, those still had the regular ads all over them. But all in all a great project and well worth a visit! I hope these kind of campaigns get more popular and pervasive!
I’m rating this project a solid four and a half rainbow sloths!